MODELS OF SELF-ORGANIZATION IN PROJECT TEAMS

The article is devoted to the analysis of existing models of self-organization in project teams, their advantages and challenges compared to traditional project management systems. The presentation and critical review of these models formed the main goal of the study. The relevance of the study is due to the modern challenges of the business environment, which include the high dynamics of market relations, the increasing complexity of organizational structures and the need for operational decision-making. With the growth of information volumes, increasing competition and rapid technological change, traditional hierarchical approaches to project management are not always able to provide the necessary speed, innovation and adaptability to external changes. In response to these challenges, models based on the principles of self-organization are becoming increasingly widespread, which allow increasing the effectiveness of teamwork through autonomy, collective decision-making and a high level of interaction between participants. The article examines key models of self-organization, including Agile, Scrum, Kanban, turquoise organizations, holacracy. Each of these models has its own characteristics, but they are all aimed at creating highly productive, adaptive and flexible teams that are able to respond effectively to changes in the external environment. Particular attention is paid to the analysis of the advantages and potential risks of implementing self-organized models. The advantages include: Flexibility and adaptability - the ability to quickly respond to changes in the market and internal processes. High team motivation - participants are involved in decision-making and are responsible for the results. Effective allocation of resources - eliminating duplication of functions, optimizing the workflow. Accelerated decision-making - reducing bureaucracy and coordination. The results of the study can be used to improve approaches to managing project teams, increasing their efficiency, flexibility and resilience to external changes. The conclusions obtained have practical significance for companies that seek to improve the productivity of their teams by implementing the principles of self-organization and swarm management.