CHARACTERISTIC MOMENTS OF THE MODERN PARADIGM OF COMMUNICATIVE MANAGEMENT

The article considers the problem of formalizing the paradigm of communicative management. Communicative management is not only a specific system of communication management. Its content reflects the nature and features of the professional ability of a manager to design and implement a communicative process, build a communicative system in an organization and correctly determine the dimensions of the communicative space. These features determine the relevance of research on a specific topic. The purpose of the article is to define and describe the characteristic moments of the modern paradigm of communicative management, which will provide an opportunity for further development of its theory and methodology. The characteristic moments of the paradigm include the interpretation of the term «communicative management», mission, goal, task, direction, role meaning, object, subject, purpose, key functions, tools, areas of application, areas of theoretical and applied interests, product (result). The research methodology used to solve the research problem involved the use of such methods as abstract-logical and monographic. These methods are fully consistent with the purpose and objectives of the study. When conducting the study, the author adhered to general scientific principles, in particular terminological, systemic and cognitive (cognitive). The article substantiates the significance of implementing the provisions and principles of communicative management for organizations of different industry affiliation and forms of ownership. The views of scientists on the interpretation of the concept of «communicative management» are investigated. The main factors of different interpretations of the definition of «communicative management» by researchers are indicated. The author's definition of the definition of «communicative management» is proposed: this is one of the specific forms of general management, which is implemented as a purposeful activity to manage communications between participants in the production of material goods within a certain communicative space. A description of the characteristic moments of the communicative management paradigm is given. It is established that communicative management provides integrative and coordinating effects in managing an organization within a communicative space. It is noted that the criterion of communicative management effectiveness must necessarily correlate with the organization's strategy, which is not reduced only to current effectiveness. The theoretical and methodological principles of communicative management and scientific ideas about its essence, content and significance for effective management of organizations have been further developed, an improved definition of the term «communicative management» has been proposed. The significance of the presented material lies in providing specialists with systematized information on the modern paradigm of communicative management, a thorough explanation of the importance of applying the provisions and principles of communicative management in the general management of enterprises, firms and companies. The prospect of further research is to revise and clarify the concept of communicative management, substantiate its connection with general management functions. It is also planned to deepen research in the field of assessing the effectiveness of communicative management using quantitative and qualitative methods.