Customized Billboard Advertisement through Age and Gender Identification

This work provides a novel and sustainable advertisement display system that uses trained models, such as CNN and SSD, to adapt to the age and gender preferences of bystanders. By integrating a webcam with the advertising screen, the system is able to identify the age and gender of passersby based on the faces that are detected and processed by trained models. Customers can personalize adverts to certain groups by accessing the classification results via a website, which is accessed and stored in real-time on a database server. The system has a motion sensor for energy economy and runs continuously, updating every two seconds. With 91.7% and 95.5% accuracy rates for age and gender classification, respectively, the technology guarantees accurate content delivery. It also has the capacity to show news and guidance in crowded places, thereby fostering societal awareness and knowledge. The work well analyzes the gender detection using conventional methods and reveled it significance.