Innovation-Driven E-Commerce Growth, Constraints, and Adoption in Organizational Practices in the 5G Era

Technology-driven e-commerce innovations have redefined how products and services are purchased and delivered online using the wireless 5G networks. With the transformative shift in e-commerce innovation, the commitment to use advanced 5G communication technologies to address e-commerce barriers has remained a determinant of organizational progress. To transform the landscape of e-commerce operations and improve the accessibility of products and services, this study explored the moderating effect of e-commerce barriers on organizational practices and e-commerce innovations based on the 5G network. To understand the impact of e-commerce barriers, 789 duly attested survey questionnaires were used to randomly collect samples from top management personnel from eighteen (18) actively functioning e-commerce companies across Libya. The statistical results show that e-commerce barriers influenced all the dimensions of organizational practices and the effort of e-commerce companies to adopt innovative practices. The coefficients of e-commerce barriers (β = −0.223, t = −6.21, p < 0.05) on various dimensions showed that e-commerce barriers are the main deterrents to digital transformation. Frequent updates and training on e-commerce innovations are recommended for organizations to align with the innovative trend in e-commerce developmental practices.