Improvement of the business environment of tourism and hotel entrepreneurship in territorial communities

The article analyzes the process of improving the business environment of tourism and hotel business in territorial communities as a key strategic mechanism of local economic development. The study focuses on the importance of integrating the business environment in the context of European integration and decentralization processes, in particular through the active interaction of public authorities and local governments. The formation of an effective mechanism for the development of the business environment in the tourism and hotel sector at the level of territorial communities is considered separately. It is determined that in order to manage innovation activities in tourism industry companies it is necessary to take into account key performance criteria, in particular involvement in innovation, provision of necessary resources, analysis of the results obtained and organization of innovation processes. The purpose of the article is to develop methodological approaches, tools and practical recommendations for improving the business environment in the tourism and hotel sector at the level of territorial communities. It is substantiated that the basis of effective management strategies is an integrated approach that involves the development of innovation and investment projects, rational use of financial resources, optimization of management processes, as well as the use of economic analysis and forecasting to ensure effective and sustainable development of improving the business environment of the tourism and hotel industry in territorial communities. It is determined that the implementation of these effective approaches and tools will contribute not only to improving the business environment in the tourism and hotel business of territorial communities, but also to the overall development of local economies. It is emphasized that investments and innovations are key tools and main factors in the dynamic process of improving the business environment in the field of tourism and hotel business in territorial communities, since they stimulate not only the growth of tourist traffic and improvement of the level of tourist services, but also the improvement of the social and tourist infrastructure of territorial communities, improvement of the living standards of the local population, expansion of the range of tourist services and effective promotion of the national tourism product in the international tourism and hotel environment.