INSTITUTIONAL CO-OWNERSHIP AND CORPORATE GREEN INNOVATION

This paper investigates the relationship between institutional co-ownership and corporate green innovation behavior, as well as how this relationship changes under varying levels of media attention. The research findings reveal that the impact of institutional co-ownership on corporate green innovation follows an inverted U-shaped relationship. Furthermore, media attention strengthens this inverted U-shaped relationship between institutional co-ownership and corporate green innovation. These findings add to the body of research on how institutional co-ownership affects green innovation in businesses. They also give businesses a solid theoretical basis for better understanding the strategic value of institutional co-ownership and continuously improving their green innovation pathways. Finally, they give scientists a new theoretical perspective for making scientific green innovation strategies.