TREATMENT FOR CASE OF DEFAULT OF LIFE INSURANCE UNDER CAPITALIZATION REGIME IN THE BRAZILIAN MARKET USING THE ANALYTIC HIERARCHY PROCESS

The Brazilian insurance market is growing, even if it is still incipient compared to many international markets. Although economic issues end up partially inhibiting this activity, insurance in general and particularly life insurance can be considered a financial investment for the general population. However, insurance default in the Brazilian market is a serious problem and, as such, requires analysis and action. This article aims to use the Analytic Hierarchy Process (AHP) to select an alternative that best meets the needs of an independent insurer to deal with cases of default on life insurance under a capitalization regime and, at the same time, remain within legal standards and deliver the best service to its customers. The fundamental concepts, methodology, results and analysis are presented in this article.