ANALYZING FACTORS AFFECTING PURCHASE INTENTION OF ELECTRIC MOTORCYCLES IN JAKARTA CITY

The goal of this study is to look into how perceived ease of use, perceived usefulness, environmental awareness, and infrastructure affect people's plans to buy electric motorcycles, both directly and through attitude as a variable in the equation. This study is a quantitative study with a sample of 256 respondents, a population of consumers who use motorcycles for daily transportation. We analyzed the respondent questionnaire data using the Structural Equation Modelling-Partial Least Square method with SmartPLS software. The results showed that all variables of this study - perceived usefulness, perceived ease of use, environmental concern, infrastructure, and attitude - had a significant positive effect directly on purchase intention, but it was found that perceived ease of use was the only variable that did not have a significant effect on attitude. Also, this research shows that attitude can help explain how variables like perceived usefulness, environmental awareness, and infrastructure affect purchase intention. But attitude alone doesn't have a big effect on perceived ease of use.