STRATEGIC ANALYSIS OF COMPETITIVE BUSINESS MODELS: A CASE STUDY OF AMAZON

Amazon has continuously refined its mission and vision to align with its goal of becoming Earth's most customer-centric company. Its original mission - “to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest prices” - has evolved, but the core focus on customer satisfaction remains unchanged. By offering an extensive selection of products, competitive pricing, and swift delivery, Amazon consistently achieves its strategic objectives. This case study examines Amazon's corporate strengths, weaknesses, opportunities, and threats and reviews its competitive advantage, business and corporate-level strategies, customer analysis, and corporate governance. The study identifies areas where Amazon excels and opportunities for improvement despite its current success and diversification. Recommendations provided in the study are designed to enhance Amazon's operational efficiency and financial performance. These actionable strategies align with Amazon's commitment to innovation and customer-centricity, positioning the company for sustained growth in an increasingly competitive market.