EXPLORING THE INFLUENCE OF ORGANIZATIONAL INNOVATION CULTURE AND TECHNOLOGICAL READINESS ON BUSINESS SUCCESS: UNVEILING THE MEDIATING EFFECT OF INNOVATION PROCESS EFFICIENCY

This study constructed a core conceptual framework using organizational innovation culture, technological readiness, business success, and innovation process efficiency as variables by introducing the following demographic gender, age, education, work experience, and organization size variables. Attempting to analyze the differences in the mean values of respondents' perceptions of the demographic variable groupings for each of the variables of organizational innovation culture, technological readiness, business success, and innovation process efficiency and the influence of the independent variables on the dependent variables, A total of 382 valid questionnaires were distributed and returned in the overall study. This study found a close statistically significant positive correlation between organizational innovation culture, technological readiness and firm success; provides a nuanced understanding of the complex interactions between organizational innovation culture, technological readiness, firm success, and innovation process efficiency, thus contributing to the existing body of knowledge and providing insights for subsequent related studies.