IMPACT OF SUSTAINABILITY PERFORMANCE AND FIRM CHARACTERISTICS ON EXPORT VALUE

This research aims to study the impact of sustainability development, firm characteristics and technological innovation affecting export value, focusing on China's export group. Furthermore, it tests the intermediate variable of technological innovation. This is quantitative research based on secondary panel data from 2015 - 2022. The sample group consisted of 431 registered Chinese export companies. The statistics used were descriptive statistics. and multiple regression analysis. The research result shows that sustainability performance, or ESG, has a positive impact on export value. Firm characteristics as the number of employees, labor productivity and wage expenses have a great impact on technological innovation and export value. It also reveals that technological innovation plays a partial intermediary variable between labor productivity and export value. The research results reveal the positive impact of sustainability development and technological innovation on export value. This can be used to create an important strategy for increasing export efficiency.