INFORMATION AND ANALYTICAL, REPUTATIONAL, DIGITAL, TECHNOLOGICAL ASPECTS OF MANAGEMENT OF THE SYSTEM OF ECONOMIC SECURITY OF ENTERPRISES, BANKING INSTITUTIONS, THEIR IMPACT AND EVALUATION

The article studies the information-analytical, reputational, digital, technological aspects of managing the system of economic security of enterprises, banking institutions, their impact and evaluation. The relevance of the topic of the study is due to the fact that in modern conditions of socio-economic instability, risks, uncertainty of functioning, organizations and enterprises are under the powerful influence of factors of digital, technological development, market, competitive and information environment that can lead to both strengthening of business reputation, financial and economic potential and market position of enterprises, banking institutions, and to the task of significant losses and damages. In these conditions, ensuring effective management of the system of economic security of enterprises, banking institutions is an important task that requires taking into account external and internal factors, such as the state and level of digital technology introduction, the state of business reputation, information and analytical support, in order to form and implement comprehensive management measures. The article is aimed at studying the information-analytical, reputational, digital, technological aspects of managing the system of economic security of enterprises, banking institutions, their impact and evaluation. The methodological basis of the study was the methods of scientific cognition: analysis and synthesis, system approach, structural, process, adaptive, complex, functional scientific approaches. The obtained scientific results consist in generalizing information-analytical, reputational, digital, technological factors and identifying and systematizing indicators that characterize them and influence the management of the system of economic security of enterprises, banking institutions; adaptation of modern methods of analysis and evaluation, which make it possible to carry out both qualitative and quantitative assessment of risks, threats that arise as a result of the influence of reputational, digital, information, analytical and technological factors. Prospects for further research are that the introduction of digital technologies, integration and globalization of the market environment, the reliability of business reputation and the effectiveness of the system of developed information and analytical support have a direct impact on the work of enterprises, banking institutions, enterprises dependent on investments in the field of construction and their economic security, stability and future prospects of functioning, which actualizes the need for implementation of further scientific research in this direction.