CONCEPTUAL FOUNDATIONS FOR THE FORMATION OF A VIRTUAL TEAM MANAGEMENT SYSTEM IN THE DIGITAL ECONOMY

The modern development of digital technologies and the globalization of business processes have led to the widespread adoption of virtual teams as an effective format for work organization. Virtual teams provide enterprises with access to global human resources, increased flexibility, and cost optimization. However, remote collaboration poses significant managerial challenges, including the need to ensure effective communication, coordination of activities, and control over task execution. Traditional management approaches, which rely on physical interaction, do not always align with the realities of the digital economy, necessitating the development of new conceptual foundations for managing virtual teams. The aim of this study is to justify and develop the conceptual foundations of virtual team management, considering the specifics of the digital economy. The research involves analyzing existing approaches to defining virtual teams, distinguishing them from traditional teams, assessing the impact of digital technologies on management processes, and forming effective principles and management structures. The research methodology is based on the analysis of scientific literature, a comparative analysis of traditional and virtual teams, a structural approach to organizing virtual collaboration, and the generalization of statistical data on the effectiveness of remote work. The main research findings indicate that effective virtual team management is based on the principles of digital integration, communication transparency, flexibility, result orientation, and corporate culture support. The study analyzes key management functions in virtual teams, including planning, organization, motivation, and control, with the application of modern digital technologies. The structural organization of virtual teams has been examined, and the stages of their formation, performance evaluation, and management process optimization have been identified. Future research perspectives include a detailed analysis of the impact of digital technologies on the socio-psychological aspects of virtual team operations, the development of new approaches to motivating employees in a remote format, and an assessment of the effectiveness of different leadership models in virtual teams. These efforts will enhance management mechanisms and ensure their alignment with the contemporary challenges of the digital economy.