REGIONAL VECTOR AS AN IMPERATIVE OF SUSTAINABLE DEVELOPMENT OF THE TOURIST AND RECREATIONAL CLUSTER

The article studies conditions and factors of recreation and tourism sphere tourism development in region and gives recommendations concerning improvement management of recreation and tourism cluster potential. The study analyzes the essence of the concept economic category «recreation and tourism cluster» by constructing a structural and logical sequence. The concept «recreation and tourism cluster models» has been formulated and substantiated. It is characterized as strategic unity of development of integrated components forming the tourism industry potential (i.e. institutional, innovative, social, environmental, economic and financial components) and socioeconomic as well as environmental subsystems. It is aimed at coherence and rational use of natural, health, cultural and historical resources for development of regions or countries in order to meet the needs of consumers, increase the welfare of society and build the potential of the tourism industry as well as the national economy in the strategic aspect. A holistic concept of balanced development of the potential of the tourism industry in of regions, has been proposed and substantiated. The author offers the scheme of realization of the integral concept which is built on complex use of system-target approach to a choice and realization of management options for the balanced development of tourism industry potential of regions. The scientific approach to the balanced development of the tourism industry potential of region has been proposed (basing on the results of regions modeling). The positive features and possibilities of creating tourism clusters in the regions of the organizational and managerial support resources, A rationalist model of tourism cluster formation at the regional level has been developed and substantiated with the use of the methodological provisions given in the thesis. The thesis improves the boundary model of factors influencing the balanced development of the tourism industry potential of regions. The theoretical optimization model of forming the strategy of tourism cluster development in region has received its further development; the organizational and economic mechanism of its realization have been highlighted. Strategic ways of developing tourist and recreational complex in region have been determined. The organizational and management mechanism of effective recreational activity, which should take into account the combined effect of a number of objective and subjective factors, which in one way or another determine the real conditions for its realization, is substantiated. It is determined that the organizational and management mechanism of the implementation of tourist and recreational activities is realized through certain organizational structures that promote the realization of the interests of state, private, communal enterprises and institutions at the international, national, regional and local (local) levels