Peculiarities of agritourism development: a regional view

The article is devoted to the study of the peculiarities of agrotourism development at the regional level. Some features of the current state and regional trends in the development of agritourism in the Zakarpattia region are considered. It is emphasised that there is a significant tourist potential and specific prerequisites for ensuring the development of the tourism industry, including the uniqueness of its geopolitical and geo-economic location (bordering on the EU countries: Hungary, Slovakia, Poland, Romania), which enhances the potential of the tourism sector in terms of the possibility of intensifying trans- and cross-border cooperation, attracting foreign tourists, sharing experiences, the possibility of organising joint tourist events, etc. The unique interaction of the natural and climatic and resource potential of Transcarpathia gives impetus to the intensification of various types of tourism, hospitality industry, combining the interests of related spheres and types of economic activity, including the development of agritourism, providing jobs for the inhabitants of the region, and at the same time forming a multiplier effect, as a set of results considered through external factors of influence on ensuring effective management in the field of agritourism.