Tourists’ Perceived Value of Geotourism Potential in Baringo County, Kenya

Tourism is a key driver of socio-economic development whose continued expansion and growth are key for the economy of many countries The growth and expansion of this sector will however depend upon exploiting other niche areas such as geotourism, as is the case in Europe and Asia This is unlike in most African countries including Kenya which are yet to embrace this sub-sector despite its rich geodiversity. In Baringo County, little is known concerning the perceived value of geotourism's potential to contribute towards diversifying tourism. This study therefore sought to assess tourists’ perceived value of geysers and hot springs in Lake Bogoria. This study adopted the Self-Determination theory and survey research method. All the tourists that visited Lake Bogoria during the study period provided the required data. A sample of 385 tourists was purposively selected for interview using a self-administered questionnaire. SPSS was used for the analysis of quantitative data while a modified Strba and Rybar scale was used for interpreting results. The results showed that the geysers and hot springs had high geotouristic value scores, indicating universal suitability for geotourism. They also had iconic value, suitable for recognition as a geosite. These geysers and hot springs offered opportunities for growing geotourism and diversifying tourism. The study concludes that UNESCO Global Geoparks should recognize geysers and hot springs as universal geosites. This study highlights the importance of embracing and promoting geotourism in the study area