SEMIOTICS OF TEXT-VISUAL COMMUNICATION IN UKRAINIAN SOCIAL POSTERS: INTERPLAY OF SIGNS, SYMBOLS, AND CULTURAL NARRATIVES

Abstract. This article examines the semiotics of text-visual communication in Ukrainian social posters, focusing on the interaction between textual and visual elements as a unified system of signs. The findings indicate that the effectiveness of Ukrainian social posters is rooted in the harmonious integration of text and imagery, where each component complements and amplifies the other to create emotionally charged and conceptually rich messages. The posters analyzed demonstrate how semiotic mechanisms–such as metaphor, symbolism, and intertextuality – are employed to evoke empathy, provoke critical reflection, and inspire social action. Furthermore, the research underscores the transformative potential of social posters as tools of cultural memory, capable of preserving historical narratives and fostering a sense of collective identity, particularly during times of societal crisis. This study contributes to the broader field of visual communication and semiotics by providing insights into the role of text-visual interaction in the construction of meaning within social posters.