DNIPRO WOMEN’S PERIODICAL “ROBITNYTSIA I DOMASHNIA HOSPODYNIA” (1926–1928) AS A GUIDE TO THE WORLD OF NEP FASHION

Abstract. The present article examines publications devoted to fashion and clothing production featured in the supplement to the Dnipropetrovsk-based newspaper Zoria–Robitnytsia i Domashnia Hospodynia–between 1926 and 1928. The publications not only rendered global fashion trends adapted to the constraints of the totalitarian regime but also provided practical guidance for women on tailoring, sewing, and garment care. Additionally, the periodical covered the state of the sewing industry in the Dnipropetrovsk region and the development of clothing design education within the broader discourse of Ukrainization and modernization. The analysis of the publications demonstrates that fashion was not merely a matter of style but also functioned as an instrument of ideological and cultural transformation for women in Soviet Ukrainian society. Articles on fashion trends, clothing production, garment care, and the development of the sewing industry, involving discussions on women’s emancipation, reflect the socio-economic transformations of the Soviet period. These transformations were influenced by European capitalist democratic values during the Ukrainization of the 1920s. The role of fashion journalism in shaping the national consciousness of Ukrainian women in the 1920s and its connection to global trends holds particular significance for reinterpreting Ukraine’s cultural heritage.