Tiktok made me book it: The impact of Tiktok on tourism destination selection of generation Z and millennials in Manila

The advent of social media, with TikTok at the forefront, has transformed the way individuals access information and make decisions, particularly in the context of tourism destination selection. In Manila, the capital city of the Philippines, TikTok's impact on the travel choices of Generation Z and Millennials holds significant relevance. This research is dedicated to investigating the impact of TikTok on the tourism destination selection process of these generational cohorts in Manila, delving into how this platform shapes their perceptions, impacts decision-making, and ultimately contributes to the tourism industry. The study gathered total respondents of 397, whose age category is Gen Z and Millennial. Using the purposive sampling approach, the study discovered that 35.52% of the 141 respondents, or most respondents, had previously scheduled a tour because of viewing TikTok videos. Because of this, TikTok had a similar impact on Generation Z and Millennials' decisions to schedule tours and select travel destinations in terms of sounds, story, and details. As a result, TikTok had the same impact on respondents' decisions to schedule a tour and their choice of travel destination in terms of sounds, tales, and information for all five age groups.