The Effects of Young Female Entrepreneurs' Characteristics on Business Performance and Business Continuance Intention: The Moderating Effect of Self-Efficacy*

Purpose: This study aims to explore the influence of the characteristics of women entrepreneurs in small businesses on their business performance and sustainability intentions. Specifically, it investigates how entrepreneurial motivations, entrepreneurial spirit, and background characteristics impact financial and non-financial performance, and how these performance outcomes subsequently affect the intention to sustain the business. Additionally, the study examines the moderating role of self-efficacy in the relationship between non-financial performance and sustainability intentions, providing insights into the unique dynamics of women entrepreneurs in the small business sector. Research design, data, and methodology: This study employed a quantitative research design to analyze the impact of women entrepreneurs