The Impact of Buyers’ ESG Activities on Suppliers‘ New Product Creativity and Competitive Advantage in B2B Market*
Purpose: This study aims to empirically analyze the role of buyers’ ESG (Environmental, Social, and Governance) activities in enhancing collaboration with suppliers, securing supply chain sustainability, and fostering innovative performance in B2B market. Specifically, the study investigates the impact of buyers
Authors
- Seongho Kang (ORCID: https://orcid.org/0000-0002-8393-5930)
- Hangeun Lee (ORCID: https://orcid.org/0000-0002-6278-1733)
Publication Details
- Journal
- Journal of Channel and Retailing
- Published
- 2025-01-01
- DOI
- https://doi.org/10.17657/jcr.2025.1.31.7
- Primary Topic
- Environmental Sustainability in Business
- Type
- article
- Field-Weighted Citation Impact
- 0.00