Millennials’ perception towards adaption and intention of m-banking: Experience from a developing country

In recent years, m-banking has been developed rapidly around the world. The research aims to measure millennials’ perception towards adaption and intention of m-banking from a developing country’s perspective. A PLS-SEM modeling approach was performed to test the hypothetical model. The empirical results reveal that perceived ease of use, perceived security and privacy, and perceived cost significantly affect the millennials’ attitude to adopt m-banking. In contrast, perceived usefulness and perceived self-efficacy have an insignificant effect. Furthermore, attitude towards adopting m-banking significantly impacts adoption and intention among millennials. Practical and theoretical implications have been identified based on the study results.

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Publication Details

Journal
Journal of Global Business Insights
Published
2024-09-01
DOI
https://doi.org/10.5038/2640-6489.9.2.1288
Primary Topic
Technology Adoption and User Behaviour
Type
article
Field-Weighted Citation Impact
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article

Millennials’ perception towards adaption and intention of m-banking: Experience from a developing country

Reshma Pervin Lima, Md. Shahed Mahmud, Abdul Rahman Khan, Noman Hasan et al.
Journal of Global Business Insights
Technology Adoption and User Behaviour
article

Millennials’ perception towards adaption and intention of m-banking: Experience from a developing country

Reshma Pervin Lima, Md. Shahed Mahmud, Abdul Rahman Khan, Noman Hasan, Saiful Miah
article en

Abstract

In recent years, m-banking has been developed rapidly around the world. The research aims to measure millennials’ perception towards adaption and intention of m-banking from a developing country’s perspective. A PLS-SEM modeling approach was performed to test the hypothetical model. The empirical results reveal that perceived ease of use, perceived security and privacy, and perceived cost significantly affect the millennials’ attitude to adopt m-banking. In contrast, perceived usefulness and perceived self-efficacy have an insignificant effect. Furthermore, attitude towards adopting m-banking significantly impacts adoption and intention among millennials. Practical and theoretical implications have been identified based on the study results.

Journal of Global Business InsightsVol. 9(2)
Mawlana Bhashani Science and Technology University (BD)
Openalex Percentile: Top 67%
Technology Adoption and User Behaviour
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