Research on the Communication Power of Red Cultural Resources in Northern Anhui from the Perspective of New Media

General Secretary Xi Jinping emphasized: "Red is the brightest background color of the Communist Party of China and the People's Republic of China. Red resources are scattered all over the vast land of more than 9.6 million square kilometers in our country. In the great process of our party uniting and leading the Chinese people in a century of struggle, the red bloodline has been passed down from generation to generation. "Northern Anhui occupies an important position in the course of China's revolutionary history and has rich and unique red cultural resources. These red cultural resources are historical witnesses of the heroic struggle of the people of Northern Anhui, and are also vivid teaching materials for inheriting the red gene and promoting the revolutionary spirit. However, with the development of the times and changes in the social environment, the dissemination of red cultural resources in northern Anhui faces many challenges. On the one hand, the protection and utilization of some red cultural resources are insufficient, and some revolutionary sites have fallen into disrepair and face the risk of damage and disappearance; on the other hand, in terms of dissemination methods and means, traditional dissemination models are difficult to meet the needs of contemporary audiences, especially young groups, and the dissemination effect needs to be improved. Therefore, in-depth research on the current status of the dissemination of red cultural resources in northern Anhui is of great practical significance for better protecting and inheriting these precious cultural heritages and promoting red culture.