ESG and Corporate Reputation: an Academic Essay on the Interrelation Between ESG Actions and Their Impacts on The Corporate Reputation of Organizations

Objective: This academic essay aims to present the main concepts related to ESG (Environmental, Social, and Governance), relating them to corporate reputation. The study explores the synergy and potential relationships between these themes. Theoretical Framework: The research is based on Corporate Social Responsibility (CSR) concepts, referencing Trireksani & Djajadikerta (2016), Indrasari et al. (2021), and Carroll (1991). ESG practices are discussed through the works of Gilan, Koch, & Starks (2021), Tarmuji, Maelah, & Tarmuji (2016), and Arvidsson & Dumay (2021). Corporate reputation and its dimensions are explored using studies from Gotsi & Wilson (2001), Dowling (2016), and Baruah & Panda (2020). Method: The study follows a theoretical-exploratory approach, with a systematic literature review as its methodological basis. Data were analyzed using content analysis techniques to identify patterns, convergences, and research gaps. Results and Discussion: Findings indicate that ESG practices influence corporate reputation by enhancing stakeholder trust and investment attractiveness. The study highlights theoretical models linking ESG to reputation management and discusses the growing relevance of socio-environmental responsibility in investment decision-making. Research Implications: The study provides insights into how ESG actions can contribute to corporate reputation. It suggests future empirical research to validate the identified relationships. Originality/Value: This research contributes to the academic discussion by consolidating existing literature on ESG and corporate reputation, offering a structured perspective on their interrelations and emphasizing the importance of responsible corporate practices.