The Bulgarian consumer as a consumer of organic food: myth or reality

Today's dynamic and changing environment encourages businesses to adapt, expand and manage their product offering. Its renewal through the implementation of the European strategy "Farm to Fork" allows enterprises to increase the growing consumer demands. In the context of the issues presented in this way, it can be noted that the main goal of the current practical-empirical development is to specify the essence of the European strategy "From the farm to the table" and on the basis thus built to make an empirical analysis of the data obtained through a survey on the views of Bulgarian consumers on their consumption of organic foods. The broad scope of the topic related to organic food necessitates the imposition of the following limitations on the present study: study of the European Commission's Farm to Fork strategy; survey of the views of the Bulgarian consumer regarding their consumption of organic foods. This brings to the fore the need for direct surveying, interviewing and observation of survey participants, followed by comparative and structural analysis. The conducted research shows that Bulgarian consumers recognize the advantages of organic foods and proceed to their consumption in the following categories: "Milk and dairy products", fresh fruits that can be produced in Bulgaria, and in terms of vegetables - "Tomatoes" and " Cucumbers".