THE IMPORTANCE OF KNOWLEDGE TRANSFER IN THE FIELD OF AGRICULTURE FOR THE RURAL DEVELOPMENT OF SERBIA

The paper focuses on the role and significance of knowledge transfer in the field of agriculture, with a particular emphasis on rural development in Serbia. It indicates that over the past two decades, agriculture has been facing numerous rapid and substantial changes, including digitalization and technological advancements, sustainability as a priority, increased use of biotechnology, climate change, and increasingly demanding consumers, resulting in the need for new approaches and knowledge bases. The paper analyzes specific forms of knowledge and the role of formal and informal education in addressing challenges in agriculture. Special attention is given to the role of advisory services in knowledge transfer, focusing on the Agricultural Knowledge and Innovation System (AKIS). The aim of the paper is to emphasize the need to create a new knowledge base in response to current challenges in the agricultural sector, provide an overview of knowledge transfer in Serbia through the advisory system, and explore opportunities for improvement