Innovations in contemporary museums and galleries: best practices

In the context of experience-based tourism, the importance of innovation in contemporary landmarks is increasing. This study aims to present a structured overview of innovative practices in museums and galleries. It explores the potential for implementing artificial intelligence, interactive methods of engaging with visitors, and digital devices and technologies. The research is primarily based on secondary sources of information, which have been purposefully selected, systematized, and analyzed. The main benefits of applying innovative technologies lie in the visitor attraction stage, as well as in the added value and appeal for immersive experiences with the diverse exhibits. The results are intended to be applied in the practice and management of tourist attractions and cultural institutions such as museums and galleries.