Compassionate entrepreneurship and cognitive workaholism: mediating role of artificial intelligence adoption

The aim of this study is to determine whether there is an association between compassionate entrepreneurship and cognitive workaholism and how artificial intelligence adoption might act as a mediator. This study is novel in comparison to other association studies and in terms of its conceptual approach. In order to avoid the common method variance, the data collection was broken up into three waves. The researcher makes use of a quantitative research approach and PLS-SEM 4.0 for the analysis in order to complete the evaluation of the framework. The respondents were Indian entrepreneurs active in India's 'micro, small, and medium enterprises' (MSME and SMEs). The findings revealed that there is an association between compassionate entrepreneurship and cognitive workaholism. Secondly, the adoption of artificial intelligence acts as a mediator. Discussion was given in the context of previous research that has enhanced the literature. The researchers concluded with suggestions for practitioners, policymakers, and entrepreneurs.