Encouraging craft skills and female entrepreneurship through creativity: a case study of a social enterprise in India

The present study is established on Hagen's theory of social change. It attempts to justify the theory of social change and explains how continuing technical progress brings social change in a traditional society. This study argues that the innovative approach can facilitate female entrepreneurship by endowing craft skills. The objectives of the present case study are two-fold. First, the present case study aims to understand the significance of the endowment of craft skills to bring social change in the rural setting of Jharkhand, India. Second, the study explores the inexorable entwining of social entrepreneurship and female entrepreneurship by demonstrating the role of innovative approaches in fostering an entrepreneurial ecosystem for females. A descriptive case study methodology was adopted. The outcome of the case study suggested that innovative social enterprise support led to social change resulting in female entrepreneurship and empowered rural-tribal women of Jharkhand.