The role of analytical reasoning perspective, organisational creativity and innovation on firm performance: evidence from SMEs in Vietnam

This study investigates how an analytical reasoning approach affects organisational creativity, process innovation, product innovation and firm performance. Valid data were collected from 382 property owners, CEOs, vice directors, management broad assistants, and heads of departments of SMEs in Vietnam. The findings demonstrated how analytical reasoning perspective, organisational creativity, and product and process innovation affect SME business success in a growing market setting, and also that analytical reasoning perspective showed a favourable link with firm performance. Furthermore, show how the link between the analytical thinking perspective and SME results is mediated by its creativity and innovation. There is inadequate research that looks at these relationships, even though these topics have been academically studied worldwide. This study produces implications that may help businesses perform better in terms of using an appropriate analytical reasoning approach to developing organisational creativity and supporting process and product innovation.