Positive Media Approaches To Creating Effective Mobilization Communications In Ukraine

Introduction. In the conditions of the Russian-Ukrainian war, the attention of media workers is drawn to socially sensitive content. Editorial offices are faced with tragedies and human suffering every day, raise socially important topics, and fight Russian disinformation. Mobilization and the activities of territorial recruitment and social support centers (TCK and SP) are an extremely acute topic in the eyes of Ukrainian society today. This is due to the lack of effective mobilization communication and the creation of a positive image of this phenomenon. Relevance and purpose. The article analyzes positive media approaches to creating effective mobilization communication in Ukraine. Recommendations are given for professional media coverage through subtopics that concern society the most. The purpose is to analyze positive media approaches to creating effective mobilization communication in Ukraine in times of war based on the materials of publications of Ukrainian online publications. Methodology. The material was journalistic publications, in particular headlines from Ukrainian online media, which demonstrate positive practice in presenting the topic of mobilization in the information space, and also determine the mood of Ukrainians in war conditions. The objectivity and comprehensiveness of the study was ensured by the use of a number of methods: descriptive, contextual analysis, communicative-pragmatic analysis, monitoring. Results. Taking into account the research of the Institute of Mass Information, the recommendations of the Commission on Journalistic Ethics, as well as our own observations, the main media approaches to creating effective mobilization communication in the conditions of the Russian-Ukrainian war were identified: motivation to fulfill civic duty and voluntary entry into the ranks of the Armed Forces of Ukraine, compliance with legislative norms, the rights of mobilized people, fairness in decision-making, effective interaction of the CCK and the Joint Commission with units of the Armed Forces of Ukraine. Examples of positive practice are human-centeredness and coverage of motivational stories, which are shown by examples of successful mobilization. Conclusions. It is summarized that correct mobilization communication should provide answers to public inquiries. Journalists should focus on social responsibility, therefore correct mobilization communication should emphasize that this is not a compulsion, but the duty of every citizen in wartime, it is a matter of collective security of Ukraine and a need for defense and our future victory.