GLOBAL TRENDS, LOCAL SOLUTIONS: HOW DOES ARTIFICIAL INTELLIGENCE CHANGE THE MANAGEMENT CULTURE IN A LARGE INDUSTRIAL COMPANY

Objective of the study is to characterize the factorial influence of global and local trends in the field of artificial intelligence on socio-cultural and socio-economic variability of management culture.   The methodological basis of the study. The conditions for the modification of management culture in terms of globalization and localization of artificial intelligence are presented within the framework of the composite terminological formations of the categories “management culture” and “artificial intelligence”.   Results of the study. An analysis of the state of globalization and localization of AI entities within the oil and gas industry highlights the following: there are positive trends in the joint use of localized and integrated artificial intelligence solutions in the oil and gas industry at the industrial and interindustrial levels. Prospects of the study are related to the need to display consistency in the mutual execution of the trend formations of globalization and localization in relation to the technical and technological implementation of artificial intelligence systems in large industrial sectors.