Comparative analysis of the effectiveness of organizing your own delivery service and cooperation with special courier services in the restaurant business

This paper raises the problem of evaluating the effectiveness of various ways of organizing the delivery of ready meals from restaurants. In the process of research, a unified vision of this vast problem is formed. All data is formulated and structured by the method of comparative analysis. The results of the study are summarized in a single table that provides a visual representation of the disadvantages and advantages of various delivery methods. The relevance of the study is due to the increased demand for ready–o–eat delivery services and growing competition among restaurateurs. The conclusion is formulated that it is more expedient for a small business that is at the start to use the services of an aggregator, while a network business should develop its own delivery service and work to increase brand awareness. The results of this study allow us to give an idea to established and novice restaurateurs about what stages they need to go through on the way to realizing the delivery of their products and will allow them to make an informed decision.