An improved context-aware Sentiment Analysis of student comments on Social Networks based on ChatGPT

The widespread use of social networks has provided a variety of active, dynamic, and popular platforms for students to express their opinions and sentiments. These data are increasingly being exploited and integrated into university information systems to better govern and manage universities and improve educational quality. The analysis of such data can offer valuable insights into student experiences and attitudes towards various educational aspects including courses, professors, events, and facilities. However, automatic opinion mining in this context is challenging due to the difficulty of analyzing some languages such as Arabic, the variety of used languages, the presence of informal language, the use of emoticons and emoji, sarcasm, and the need to consider the surrounding context. To deal with all these challenges, we propose a novel approach for an effective sentiment analysis of student comments on the X platform (Twitter). The proposed approach allows to collect student comments from Twitter public pages and automatically classifies comments into positive, negative, and neutral. The new approach is based on ChatGPT capabilities, supports three languages: English, Arabic, and colloquial Arabic, and integrates a new scoring method that measures both the positiveness and subjectivity of student comments. Experiments performed on simulated and real public Twitter pages of five Saudi high education institutions showed the performance of the proposed tool to automatically analyze and summarize collected data.