Evaluation of Education Personnel Performance: The Impact of Job Satisfaction and Customer-Oriented Behavior

In educational organizations, employees, are among the most valuable assets. Satisfaction with the organization leads to more performance and contributes significantly to the overall success. To achieve the best performance and service quality, examining the satisfaction of educational personnel is essential. This study adopted a descriptive quantitative method, with a sample of 22 education personnel from the Master of Management program at the Faculty of Economics and Business, Universitas Trisakti, Jakarta. Data analysis was conducted using the Structural Equation Model (SEM) with SmartPLS software. The results showed that job satisfaction significantly influences the performance of education personnel, and also impacts customer-oriented behavior. Satisfied education personnel tend to perform well and provide optimal service to customers, including students, alumni, lecturers, and other external stakeholders. Furthermore, customer-oriented behavior among education personnel contributes to achieving optimal work outcomes.