REPRESENTATION OF THE TRADITIONAL VALUE SYSTEM IN REGIONAL LITERARY JOURNALS

The presented article is devoted to the issue of the implementation of the value system in modern regional literary journals. The relevance and novelty of the research are due to the lack of knowledge of the axiological aspect of the media texts of modern regional literary journals, which often serve as a platform for preserving the cultural heritage and historical memory of Russia. Thus, they always publish materials on history, culture and traditions. This contributes to the preservation of national identity and identity, as well as the transfer of knowledge about the past to future generations. The purpose of the work is to analyze the value system that literary magazines present to modern readers. The above goal assumes the formulation of research tasks: to consider the history of regional literary journals; to describe the axiological component of media texts in the media; to analyze the representation of values in modern regional literary journals in Russia. The basic research methodology was a thematic analysis of journalistic texts published in literary journals during the period under review. Within the framework of this method, the representation of traditional values in media texts was analyzed. So, keywords were defined for each value. In the process of working with materials from regional literary journals, a set of different methods and techniques were used to identify and describe the features of selected keywords, among which the main method was the thematic analysis of the text. This methodology allowed us to determine the role of modern regional literary magazines in shaping the traditional values of Russian society. The authors analyzed data from the portals “Magazine Hall” and “Magazine World”, where 32 regional literary magazines successfully operate, which present artistic works, critical articles and journalistic materials to the audience.