UNEMPLOYMENT IN THE CONDITION OF DIGITAL TRANSFORMATION OF ECONOMICS

Objective. The objective of the article is to consider the features of the formation of the labour market situation in the conditions of the digital transformation of society. Special attention is paid to assessing the unemployment rate, which is used as the main indicator in labour market study and identifying the factors that cause unemployment, shaping its trends and impact on the economic situation. Methods. Using information from the State Employment Service of Ukraine, based on the results of constructing regression dynamic models, the level and trends of unemployment in Ukraine during the martial law period are characterized. The impact of migration of the Ukrainian population to the EU countries on the change in the state of the labor markets of these countries is considered. Cluster analysis is applied to comparatively assess markets with similar parameters. Results. It is substantiated that the analysis of these processes, as well as the relationship between unemployment and the development of the economy of individual territories, requires solving two key issues: creating an information base and an objective choice of analysis methods. Special attention is paid to the problems of analyzing unemployment in Ukraine under martial law, when the flow of information about the labour market is reduced, but digital technologies are becoming an important tool for stabilizing the economy. It was noted that digital transformation creates new opportunities for the labour market, but at the same time poses challenges to traditional sectors. The results of cluster analysis show that the structure of clusters and their fullness have remained almost unchanged for a long time, but the differentiation between clusters and individual countries within them has increased. At the same time, the use of cluster analysis helps to identify priority sectors for development, increase the competitiveness of the economy and adapt traditional industries to the new conditions of the digital era. A comparative analysis of the content of social programs for the protection of the unemployed in different countries makes it possible to determine the advantages and disadvantages of these programs in terms of their impact on unemployment.