Analysis of Creativity in Tourist Destinations, Based on Case Studies

This article aims to analyze the implementation of creativity in tourist destinations.A theoretical review and content analysis of creative tourism case studies were conducted, focusing on thematic descriptors such as resources allocated for creative tourism, creative products, demand, actions, and implementation strategies.The results highlight the main elements and various forms that creative tourism can take, ranging from interactive workshops and learning experiences to creative environments for tourism activities.Creative tourism emphasizes the preservation of natural resources, the conservation of tangible and intangible cultural heritage, and the involvement of the local population in creating authentic and creative tourist experiences.