ANALYSIS OF CURRENT PROBLEMS OF DOMESTIC RESTAURANT ESTABLISHMENTS

Objective. The objective of the article is to analyze the current state of domestic restaurant establishments and identify the main problems of their functioning. Methods.. The following methods are used to identify the current problems of domestic restaurant establishments: the method of analysis and synthesis (for analyzing and assessing the problems of domestic restaurant establishments), the method of systematization and generalization (for identifying the key problems of domestic restaurant establishments), the abstract-logical method (for forming conclusions). Results. Тhe article examines the current state of domestic restaurant establishments, identifies the problems of their functioning, namely: insufficient level of innovation, inefficient use of resources, staff turnover and the presence of global problems (quarantine restrictions and a full-scale war in Ukraine). High staff turnover is a significant problem that affects the stability of the work of establishments that are constantly losing qualified employees and cannot provide constant quality of service. Quarantine restrictions and a full-scale war in Ukraine have become additional factors that have seriously complicated business in the restaurant sector, which has led to a decline in demand, changes in consumer behavior and the need to adapt to new realities. The main goals of domestic restaurant enterprises have been identified - improving the quality of services and maintenance; market positioning; effective cost management and pricing; technology development.