PENGARUH PEMBELAJARAN BERBASIS KEWIRAUSAHAAN TERHADAP MAHASISWA ARO GAPOPIN PELAKU BISNIS OPTIK TAHUN 2024

This study aims to determine the effect of entrepreneurship-based learning on enhancing the entrepreneurial skills of ARO Gapopin students involved in optical business. The research uses an experimental design with pre-test and post-test, with a sample of 30 active students who run an optical business and participate in entrepreneurship education. Data were collected through questionnaires and interviews, then analysed descriptively and comparatively. The results showed a significant improvement in knowledge, financial management skills, and digital marketing abilities after participating in entrepreneurship-based learning in optics. The students demonstrated an improvement in business planning, better financial management, and an increase in optical product sales after utilizing marketing technology. Therefore, entrepreneurship-based learning has been proven to have a positive impact on improving the entrepreneurial capabilities of students in running optical businesses.