MEDIA CENTER OF AN EDUCATIONAL INSTITUTION: THE EXPERIENCE OF BAIKAL STATE UNIVERSITY

Media centers in each educational institution are currently becoming important departments that play a key role in the formation of media culture of students and schoolchildren and perform marketing tasks. The purpose of the article is to give a brief overview of the existing scientific literature on the topic of media centers and to introduce the audience to the experience of the Media Center of the Baikal State University. A review of scientific publications on the problems of creating and operating media centers in educational institutions allowed us to conclude that there is a wide field of scientific research: from the role of media centers in the educational and upbringing activities of the organization, the practice of this side of its functioning, to interdisciplinary research, up to architectural projects. The Baikal State University has its own media center, where, under the guidance of a professional team of journalists and other specialists and together with them, students of the educational programs “Journalism” and “Advertising and Public Relations” undergo continuous practice and generate media products in their own TV studio (TV channel “BaikalUniversityTV”), on corporate radio (radio “BOOM”), which operate 24/7, accounts are maintained in social networks OK, Telegram, VK, YouTube, Rutube, Odnoklassniki. The newspaper “Baikal State University” is published monthly, 56 pages of A4+ format. Every month, students and teachers form a media rating, based on the results of which you can find out about the popularity of a particular program, personality, topics that concern the audience, which allows you to plan, introduce new programs and problems into the agenda of the listed media. Baikal State University has created all the conditions for educational and upbringing activities of students and production of media products. The article is useful for the professional community and current and future employees of media centers of educational institutions.