The Influence of Artificial Intelligence Using Decision Making System in E-Commerce

E-Commerce is one of the potential idea and network developments which influence the present business world. It spreads worldwide and reaches people rapidly due to its massive benefits and trading approach. Artificial Intelligence (AI) has become an integral part of the e-commerce industry, providing retailers with new and innovative ways to manage and grow their business. One of AI's key advantages is its capacity to offer tailored product recommendations based on user information including shopping patterns, search terms, and browsing habits. By using AI algorithms to analyze this data, retailers can offer customers relevant product recommendations that are more likely to result in a sale. Automating customer support is a further area where AI is useful. Chatbots that are driven by AI can offer all times, immediate service to customers, increasing their satisfaction and speeding up response times. Retailers may now streamline their customer care procedures and concentrate on other aspects of their businesses thanks to this. By forecasting demand, identifying popular products, and ensuring that the relevant products are in stock at the appropriate moment, AI can assist merchants in streamlining their inventory management procedures. Retailers can lower the risk of overstocking or understocking products, which can result in missed sales and lower profitability, by using AI to manage inventory. Furthermore, AI can be used for fraud detection by analyzing customer behavior, purchase history, and other data points. This helps retailers to prevent fraudulent transactions and reduce chargebacks, which can result in significant financial losses. Finally, by examining competition prices, demand, and other factors, AI can assist businesses in optimizing their pricing strategy. By setting the right price, retailers can maximize profits and increase sales. The Main objective of this work is, using advanced technologies to analyze the Ecommerce data and prediction of sales accurately. Different ML and DL algorithms using this work for E-Commerce analysis and Prediction.

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Published
2024-09-13
DOI
https://doi.org/10.1109/icietdw61607.2024.10941592
Primary Topic
Impact of AI and Big Data on Business and Society
Type
article
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article

The Influence of Artificial Intelligence Using Decision Making System in E-Commerce

M. Umamaheswari, S. Thangamani, K. Sumathi, Gulivindala Suresh et al.
Impact of AI and Big Data on Business and Society
article

The Influence of Artificial Intelligence Using Decision Making System in E-Commerce

M. Umamaheswari, S. Thangamani, K. Sumathi, Gulivindala Suresh, M.Venkatesh Kumar, Ch. Bharathi
article en

Abstract

E-Commerce is one of the potential idea and network developments which influence the present business world. It spreads worldwide and reaches people rapidly due to its massive benefits and trading approach. Artificial Intelligence (AI) has become an integral part of the e-commerce industry, providing retailers with new and innovative ways to manage and grow their business. One of AI's key advantages is its capacity to offer tailored product recommendations based on user information including shopping patterns, search terms, and browsing habits. By using AI algorithms to analyze this data, retailers can offer customers relevant product recommendations that are more likely to result in a sale. Automating customer support is a further area where AI is useful. Chatbots that are driven by AI can offer all times, immediate service to customers, increasing their satisfaction and speeding up response times. Retailers may now streamline their customer care procedures and concentrate on other aspects of their businesses thanks to this. By forecasting demand, identifying popular products, and ensuring that the relevant products are in stock at the appropriate moment, AI can assist merchants in streamlining their inventory management procedures. Retailers can lower the risk of overstocking or understocking products, which can result in missed sales and lower profitability, by using AI to manage inventory. Furthermore, AI can be used for fraud detection by analyzing customer behavior, purchase history, and other data points. This helps retailers to prevent fraudulent transactions and reduce chargebacks, which can result in significant financial losses. Finally, by examining competition prices, demand, and other factors, AI can assist businesses in optimizing their pricing strategy. By setting the right price, retailers can maximize profits and increase sales. The Main objective of this work is, using advanced technologies to analyze the Ecommerce data and prediction of sales accurately. Different ML and DL algorithms using this work for E-Commerce analysis and Prediction.

Tamil Nadu Agricultural University (IN), G.S. Science, Arts And Commerce College (IN), Saveetha University (IN)
Peace, Justice and strong institutions
Openalex Percentile: Top 66%
Impact of AI and Big Data on Business and Society
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