Methodological principles of forming a system for assessing the effectiveness of achieving strategic goals in the digital economy.

The initial prerequisite for any meaningful activity is goals. Only their presence and clear awareness allow to organize the actions of an individual or an organization, direct them to achieve a certain result, encourage improvement, self-development, learning, and determine the search for the best ways and means of activity. The goal-setting process is of particular importance today in the context of forming motivational mechanisms for development and establishing effective management principles for modern business entities in the context of digitalization of business and society. Quite often, it is economic indicators that are a prerequisite for the formation of the general goals of business entities and serve as indicators of the effectiveness of achieving goals. The basis of this approach is the well-known concepts of classical economists, in particular, A. Marshall in his fundamental work “Principles of Economic Science” notes that the progress of economic theory is due to the fact that “money serves as a fairly tolerable measure of the driving force of most of the motives that shape the way of life of a person” [1]. This economic approach has been used for quite a long time in management science, as the determining measure of the success of managers was measured through financial results. It is the achievement of a certain financial result, certain financial parameters that was an indicator of the success and efficiency of the business entity. However, in the context of modern organizations in the VUCA, SPOD, DEST and BANI World, there is a need to solve a scientific problem – to find tools that would allow assessing the effectiveness of management at different levels of management and monitoring intermediate results with the possibility of making corrective actions at different stages of implementation of strategic goals. Therefore, the main objective of the study and the article is to highlight the experience of using a tool for assessing management effectiveness based on the priority of strategic goals. The study was based on the use of: the method of comparison, generalization – to clarify and formalize the essence of the concept, graphoanalytical method – to provide clarity of the material and schematic representation of a number of theoretical and practical provisions of the study.