Artificial Intelligence in Business and Management: Transforming Strategies and Operations
Artificial Intelligence (AI) has emerged as a transformative force in business and management, significantly impacting operations, decision-making, customer experience, and overall organizational effectiveness. This paper explores the applications of AI in various sectors, focusing on how businesses integrate AI technologies to optimize efficiency, enhance customer satisfaction, and drive innovation. Through an extensive literature review and case studies, the study identifies the current trends, challenges, and future implications of AI adoption in business practices. The research also presents the impact of AI on managerial strategies, decision-making, and organizational change. Recommendations for companies looking to implement AI solutions are provided, emphasizing the need for strategic planning, skilled talent, and ethical considerations.
Authors
- Rohit Kumar (ORCID: https://orcid.org/0000-0001-5594-0129)
- B. K. Keerthiga Priyatharsini
Institutions
- SRM Dental College (IN)
- G.S. Science, Arts And Commerce College (IN)
Publication Details
- Published
- 2025-01-01
- DOI
- https://doi.org/10.34293/icaicm-25.ch023
- Primary Topic
- Big Data and Business Intelligence
- Type
- article
- Field-Weighted Citation Impact
- 0.00