Artificial Intelligence in Business and Management: Transforming Strategies and Operations

Artificial Intelligence (AI) has emerged as a transformative force in business and management, significantly impacting operations, decision-making, customer experience, and overall organizational effectiveness. This paper explores the applications of AI in various sectors, focusing on how businesses integrate AI technologies to optimize efficiency, enhance customer satisfaction, and drive innovation. Through an extensive literature review and case studies, the study identifies the current trends, challenges, and future implications of AI adoption in business practices. The research also presents the impact of AI on managerial strategies, decision-making, and organizational change. Recommendations for companies looking to implement AI solutions are provided, emphasizing the need for strategic planning, skilled talent, and ethical considerations.

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Published
2025-01-01
DOI
https://doi.org/10.34293/icaicm-25.ch023
Primary Topic
Big Data and Business Intelligence
Type
article
Field-Weighted Citation Impact
0.00
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article

Artificial Intelligence in Business and Management: Transforming Strategies and Operations

Rohit Kumar, B. K. Keerthiga Priyatharsini
Big Data and Business Intelligence
article

Artificial Intelligence in Business and Management: Transforming Strategies and Operations

Rohit Kumar, B. K. Keerthiga Priyatharsini
article en

Abstract

Artificial Intelligence (AI) has emerged as a transformative force in business and management, significantly impacting operations, decision-making, customer experience, and overall organizational effectiveness. This paper explores the applications of AI in various sectors, focusing on how businesses integrate AI technologies to optimize efficiency, enhance customer satisfaction, and drive innovation. Through an extensive literature review and case studies, the study identifies the current trends, challenges, and future implications of AI adoption in business practices. The research also presents the impact of AI on managerial strategies, decision-making, and organizational change. Recommendations for companies looking to implement AI solutions are provided, emphasizing the need for strategic planning, skilled talent, and ethical considerations.

SRM Dental College (IN), G.S. Science, Arts And Commerce College (IN)
Openalex Percentile: Top 91%
Big Data and Business Intelligence
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