Exhaustive Analytical Profiling of Phytocompounds in Botanical Active Ingredients: Fighting the Global Prevalence of Adulterated Botanical Ingredients for Cosmetics

Traditional herbal medicine, ethnopharmacology, and evidence-based phytotherapy inspire the development of botanical active ingredients for cosmetics. Ensuring their authenticity and quality is essential in guaranteeing the safety and efficacy of cosmetic formulations. However, the industry faces challenges related to adulteration and inconsistent verification practices. Adulteration can occur at both the crude raw material stage and during processing, involving misidentification, contamination, or the addition of unauthorized substances. This review emphasizes the need for robust authentication methods, including botanical identification, genetic testing, and phytochemical/metabolomic profiling. Analytical tools such as UV/VIS spectroscopy, HPTLC, GC-MS, HPLC/UHPLC, and isotope analysis provide complementary data for detecting and addressing adulteration. Adulteration jeopardizes product safety, efficacy, regulatory compliance, and consumer trust, while dilutions or substitutions erode the intended health benefits. A standardized, comprehensive approach across the supply chain—from raw material sourcing to extract manufacturing—is critical for maintaining the integrity of botanical ingredients. Cosmetovigilance and nutrivigilance are crucial aspects of ensuring product safety and compliance. This review presents a novel perspective by highlighting that, while the pharmaceutical and nutraceutical industries have long recognized the risks of botanical adulteration, awareness in the cosmetics industry remains limited. It further integrates recent advancements in metabolomic profiling, global regulatory challenges, and the economic implications of botanical adulteration in cosmetics. Future developments in AI-driven authentication technologies may represent a promising solution for addressing evolving challenges in product safety and traceability.