Eco Cinema in India is Not Enough to Change the Attitude of the Audience

Eco cinema is emerging as a vital genre in Indian and global filmmaking, aimed at reshaping public perceptions and inspiring ecological consciousness. Coined by Roger in 2016, the term encapsulates the growing trend of integrating environmental themes into visual storytelling. As the world grapples with climate crises and sustainability challenges, films such as "Sherni" (2021), "Kadvi Hawa" (2017), and international productions like "Kiss the Ground" and "Don't Look Up" serve as both educational tools and catalysts for policy and behavioral change. Despite their potential, eco films in India face challenges including limited appeal, poor accessibility, weak storytelling, and minimal institutional support. This paper explores the merits, demerits, challenges, and solutions related to eco cinema in India, with supporting examples and case studies. It emphasizes the need for multi-dimensional strategies involving storytelling innovation, accessible platforms, government support, and audience engagement to harness the transformative power of eco cinema