NETWORK STUDENT VIDEO CONTENT:THE PROBLEM OF TRANSMISSION OF TRADITIONAL VALUES

The process of formation and strengthening of traditional values is strategically important for modern Russia and cannot be implemented without the active participation of the media. The importance of this process increases in relation to the youth audience, which is especially susceptible to the influence of new media. In this regard, it seems important to assess the nature of its participation in the formation of the media landscape of modern online video content. This study is aimed at identifying the features of the functioning of university media groups in terms of the values they broadcast. Based on the analysis of the online video content of the Voronezh State University of Engineering Technologies (VSUIT) Media Group, an analysis is made of the activity of broadcasting traditional values in publications created by students and for students. Based on verbal, visual and audio markers, the frequency of appeals to these values by student media is established. It is noted that the VSUIT Media Group actively broadcasts information about such values as “collectivism” and “mutual assistance”. Other values are extremely rare in media content and, as a rule, are broadcast not by students, but by the teaching staff. The facts of discrediting values are also stated. Conclusions are made about the importance of adjusting the work of the Media Group in relation to the topic under study.