FUNCTIONING OF THE PERSONAL INSURANCE MARKET IN THE CONDITIONS OF MARTIAL LAW IN UKRAINE

The article examines the historical retrospective of the formation of the domestic insurance market. The study establishes the main 4 stages of development: the first stage of extensive development, the second stage of structural changes, the third stage of strengthening the participation of the state and the extreme fourth stage of resistance to unstable conditions. under the influence of which the modern functioning of the insurance market is formed, in particular, global, macro- and microeconomic, financial and commercial risks. The penetration of insurance in Ukraine is analyzed and its level is determined to be one of the lowest in the world. The main types of insurance in terms of insurance premiums and the reasons for the growth in the volume of motor insurance in 2022 are evaluated, which is reflected in a sharp increase in demand for Green Card policies due to the mass departure of Ukrainians abroad. In addition, the growth of the personal insurance market was facilitated not only by the growth of fears for their health as a result of the Covid-19 pandemic, but also by the formation in Ukraine of a peculiar culture of employers taking care of their employees through the provision of voluntary health insurance policies. The challenges faced by the personal insurance market are characterized, in particular, the coverage of war risks under personal insurance contracts is studied. The study found that war risk coverage for civilians with some limitations is covered by personal insurance such as voluntary health and accident insurance, and is not covered by life insurance or travel health insurance. In the process of studying theoretical and practical results, the problem of lack of coverage of war risks in personal insurance for combatants has been identified. This requires both regulatory regulation and the practice of introducing new insurance products by insurers.