Ecological Paradigm of Print Product Design

Introduction . In today’s world, the issues of ecology and sustainable development are becoming more and more relevant. One of the areas where these problems can be successfully solved is the design of printing products. The urgency of this topic has determined the purpose of the study, which consists in the analysis of specific design approaches in the greening of polygraphic production. Taking into account the growing interest of society and state structures in environmental efficiency in various production sectors, the study of environmental principles in printing becomes not only an aesthetic, but also a socio-cultural, economic and technological trend of modern communicative design. Materials and Methods . The material for this study was the latest scientific developments in the field of printing production, which opened up new opportunities for saving material resources, achieving an optimal ratio of costs and durability of products, the development of new materials and technologies that reduce environmental damage. The basic method was bibliographic research. The implementation of the stated goal was also based on the method of analysis of formal and stylistic features of objects of design of polygraphic products in the context of the formation of new aesthetics and digitalisation of the design process. Results . Approaches to optimisation of printing production from the point of view of its ecological efficiency are studied. The ways of minimising harmful effects on the environment at the stages of design and manufacturing of printing objects are considered. Specific design methods of saving materials to ensure ecological circulation, reducing the toxicity of polygraphic production, introducing interactive technologies and style approaches to the artistic design of book publications in the context of environmental issues are described. Some of these methods contradict the usual traditions of printing design and even the accepted regulatory requirements, but from the point of view of the environmental agenda they represent innovative technologies. The experience of these innovations forms a new ecological culture of society. Discussion and Conclusion . Ecological design in printing production plays an important role in creating a sustainable and socially responsible industry. The development of this area requires joint efforts on the part of producers, designers, consumers and government agencies in order to create a healthier and safer environment for human civilisation. Using specific methods and tools, design becomes a driver for the formation of environmental culture and a factor of environmental safety of society.