Digital Entrepreneurship and Digital Marketing Relationship Algorithm

In today's economy, the relationship between digital entrepreneurship and digital marketing is equally important for both parties. Entrepreneurship as an activity and marketing as an activity fit into the general and special categories of dependence and form an adequate reality. Digital entrepreneurship is the backbone of the functioning of the digital economy. Here, every economic benchmark is specified in the appropriate space. The concreteness of this opinion is in the form of digital marketing. If a digital entrepreneur is a subject of the entrepreneurial space, then he is a digital marketing marketer under certain conditions. This should be recognized as a fact of "double" of the one. It is precisely from this position that we consider the relationship between digital entrepreneurship and digital marketing and the dynamics of their development.

Authors

Publication Details

Journal
Works of Georgian Technical University
Published
2025-03-25
DOI
https://doi.org/10.36073/1512-0996-2025-1-69-76
Primary Topic
E-commerce and Technology Innovations
Type
article
Field-Weighted Citation Impact
0.00
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article

Digital Entrepreneurship and Digital Marketing Relationship Algorithm

Zurab Jorbenadze
Works of Georgian Technical University
E-commerce and Technology Innovations
article

Digital Entrepreneurship and Digital Marketing Relationship Algorithm

Zurab Jorbenadze
article en

Abstract

In today's economy, the relationship between digital entrepreneurship and digital marketing is equally important for both parties. Entrepreneurship as an activity and marketing as an activity fit into the general and special categories of dependence and form an adequate reality. Digital entrepreneurship is the backbone of the functioning of the digital economy. Here, every economic benchmark is specified in the appropriate space. The concreteness of this opinion is in the form of digital marketing. If a digital entrepreneur is a subject of the entrepreneurial space, then he is a digital marketing marketer under certain conditions. This should be recognized as a fact of "double" of the one. It is precisely from this position that we consider the relationship between digital entrepreneurship and digital marketing and the dynamics of their development.

Works of Georgian Technical University(1(535))
Openalex Percentile: Top 90%
E-commerce and Technology Innovations
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